Client: Indo Nissin
Agency: Dentsu India, Bangalore,
Creative Director: Vimalkirti Deshmukh
Photographer: Aashith Shetty
Art Director: Ranjith
Account Management: Manoj Rajpurohit, Divya R
Production: Citrus (Max + Sunil)
CGI/Post Production: Pixel Paint. Rahul Pai (Prograde)
Indo Nissin Cup Noodles tied up with The Bengaluru FC team. Their brief was to create a key visual using the BFC Players. Simple insight was that during the football season, lot of people end up ordering pizzas or are seen binging on popcorn watching the match on the TV. Our idea was to replace those with Cup Noodles and make it part of the binge watching football culture.
Rather than showing them posing on the field which was a very obvious choice, (and every other brand keeps doing this) we showed them consuming Cup Noodles in an interesting manner.